Adobe Newsroom
Social + Campaign
Client: Adobe (Outcast Client)
Overview
Adobe Newsroom is a team within Adobe that is responsible for creating engaging social media content that ensures the next generation of creators considers Adobe to be a part of their toolkit. The team creates content for social channels across Adobe including @adobe, @adobecreativecloud, @adobeexpress, and @adobegencreate.
Challenge
Create social media content that resonates with the next generation of creators and positions Adobe as a leader in the creative community.
Solution
Partner with popular creators, join conversations online, and create visually appealing and engaging content. Do this by researching and staying on top of trends to ensure content is relevant and engaging for the audience.
Results
The work on Newsroom pioneered new standards for success on social media teams at Adobe. We achieved record-breaking engagement across all social media platforms, positioning Adobe as the go-to brand for creators. The work we produced helped to launch their TikTok channel, and consistently produced content that outperformed all other content on Adobe's social platforms.
Through the success of our work, we established a strategic partnership with Adobe, enabling further social-driven work, including several successful creative campaigns.
My Role
I ideated on concepts with a small team of designers. I then worked to establish guidelines for the brand elements, such as the logo, typeface, and photography and ultimately created resources for AGORA's team of designers to use.
Contributors:
Lead Designers: Alexandra Doerschlag Moder
Designers: Diego Gutierrez + Jim Sullivan + Emma Simon
Strategists: Ryan Kristobak + Emmalie Kipp